You Have Questions? We Have Answers!

Do you offer refunds for bad leads? What leads can I refund?

Yes. Each account comes with a refund allocation of 20%. This is a cumulative count based on the total number of leads that have been purchased on your account so far. Refundable refund reasons include disconnected numbers, wrong numbers, international merchants, fake leads, etc.

What if I go over 20% refunds?

Most lead buyers in our system do not have any issues staying within the 20% allocation as long as they aren’t submitting refunds for leads that do not qualify for refund. We want you to succeed in the program and are flexible about refunds for those that do not abuse it.

If for some reason you go over 20%, the system will block you from submitting more refunds until the account drops back below 20%. This is usually solved once a few more leads are purchased.

For example, you have purchased 50 leads in the system so far and refunded 11 of them. This would put you at 22% refunds. Once you purchase 5 more leads, that would put you back at 20% in which case you would be able to submit more refunds. If you are constantly going over 20% and a refund audit determines the leads you are submitting are valid, we can perform an analysis to determine if there is a particular lead source responsible for the majority of your refunds. If we can spot a trend, we can shut off that lead source(s) on your campaign to hopefully increase the overall quality of your traffic.

How long has eBusinessLoanLeads.com, eDirex, BusinessLoanLeads.org been in business?

eBusinessLoanLeads.com, eDirex Media, LLC, BusinessLoanLeads.org formed in 2009, however, the principles of the company have been marketing online and generating and aggregating data for well over a decade.

What type of business loan leads do you have?

We generate and aggregates data in a variety of different vertical markets and lead categories, however, we currently specialize in business loan and merchant services leads (Credit Card Processing and Credit Card Equipment).

Do you sell leads for MCA, SBA, Equipment Leasing, Commercial Real Estate, etc.

Yes. Our lead channels, however, do take a more general approach to how data is collected. Instead of having merchants apply for specific types of funding, our lead sources are designed to find people that are simply looking for funding for their business. They have to answer certain questions for us to match them with sources of financing, so you as a lead buyer can utilize filters to target certain merchants depending on what the qualification requirements are for your programs.

Where do you get the business loan leads from?

The beauty of the business loan Lead System lies in the diversity with which data is aggregated. We currently have multiple dozens of different sources all feeding data into the system. A majority of the data comes from online forms, but we also work with several call centers. Regardless of where a lead comes from, each merchant has to answer nearly the same types questions in order to be matched with potential funding sources/lead buyers.  

Are you a lead broker? Do you buy and resell leads?

No. We are a lead aggregator that compiles leads in different categories from a variety of different sources. Some of our lead sources are channels that we own and controls the marketing for. We also get traffic from affiliate and referral partners. These are companies that are generating data in certain categories and rely on eDirex to help them monetize and match their data with qualified providers.

What are filters? What filters are available?

Filters are a way to target certain merchants that have the best chance at qualifying for your funding programs.. You are able to add filters to your campaign to determine which leads you are receiving based on how merchants answer certain questions when they inquired about getting funding. The questions we ask on most business finance lead sources include:

-Business Age

-Monthly Sales


-Loan Amount


You are also able to filter based on state or list of zip codes. One some of the lead sources we also ask business type.

What is the cost for business loan leads?

It depends on what kind of leads you are purchasing. The two most popular options in our system include Real-Time leads and Cherry Picker leads.

Real-time Business Loan Lead pricing:

  • $20 per lead for base filters (6mos+ business age and 10K+ monthly sales)
  • $25 per lead with adding additional filters (loan amount, credit, state, business type, etc.)

Cherry Picker Business Loan Lead pricing (includes unlimited filters)

  • $15    1-30 days old
  • $10    30-60days
  • $5      60-180 days
  • $2.50  180days -1 year
  • $1.25   1 year+

Real-time Merchant Services Leads

  • $10 per lead base price
  • $15 per lead with adding geographical filters (State and/or zip codes)

Cherry Picker Merchant Services Lead pricing:

  • $10    1-30 days old
  • $7.50  30-60days
  • $5       60-180 days
  • $2.50   180days -1 year
  • $1.25   1 year+
Do you sell exclusive business loan leads?

Yes and no. We do not currently offer exclusive leads through existing channels. All real-time and Cherry Picker leads are what we call semi-exclusive. However, for lead buyers that have experienced success with our Real-Time and Cherry Picker leads, we may be willing to help set up a branded inbound marketing campaign to generate leads on an exclusive basis. Reach out to your account rep if you feel like you would like to discuss a branded exclusive campaign.

How many times is each business lead sold?

It depends on a lot of different factors and each lead may be different.Leads are sold on a semi-exclusive basis up to a maximum or 5 times when it comes through as a real-time lead. Although the system will allow a lead to be sold up to 5 times when it comes through the system, in reality most leads come through and match with less than 5 lead buyers.

We also have Cherry Picker leads available. Once a lead is sold 5 times as a Cherry Picker lead, it disappears from the lead system entirely and cannot be sold again. Any lead you see for sale in the Cherry Picker has been sold 4 times or less, or else it wouldn’t appear for sale any longer.

What if I don’t like the program? Can I refund any funds remaining in the account?

When you upload funds in the system, you are placing an order. The funds must be used on leads to complete the order. We cannot issue partial refunds for any leftover account balances.

Purchasing leads takes a certain level of commitment and consistency to see results. Think of it like an investment rather than a get rich quick scheme. You shouldn’t expect to buy a handful of leads and determine the quality of the entire program from that alone. Considering we are receiving 10-15 thousand leads on a monthly basis, 2 or 3 leads is in no way indicative of the program as a whole. We are committed to helping you make tweaks and adjustments to your campaigns and be flexible with refunds in order for you to see the best results possible. We are unable to do that if the sample size of leads purchased on the account is minuscule.

Can you send me free business loan leads to test?

We can send a sample lead for you to see what they look like and what data comes with it, but we are unable to send free leads to test. There are several reasons for this.

  1. We wouldn’t be able to send enough leads to get a good sample size. Two or three leads isn’t enough to determine the overall quality of a lead program receiving 10-15 thousand leads per month.
  2. We want lead buyers that are serious and are willing to commit to what we think are very low minimums to get started.
  3. Many of the leads we get are from affiliate sources, so we would have to pay out of pocket for every free lead we sent without any guarantee that client would end up joining our lead program. It wouldn’t be feasible to send free leads to everyone that asked for them.
What is the minimum to get started? What payment methods do you take?

The initial upload minimum is only $250 to get started. The lead system is a month to month program with no long term contracts required. You can allocate your budget on whatever type of leads you like.

The lead system can only accept credit or bank cards at the moment. We do not accept ACH or Paypal transactions.

Will you send leads on a revenue share?

We do not offer leads on a revenue share basis. We only work on a cost per lead model.

What are the best leads to buy?

That is a highly subjective question. Some lead buyers purchase only real-time leads, some purchase only aged leads, and some purchase both. Like the saying goes, one person’s trash in another person’s treasure. We have had lead buyers have success with every type of lead that we offer.

What closing ratios are your other clients currently experiencing?

This is information that lenders don’t feel comfortable sharing and we do not have direct access to our lead buyers systems to determine exactly how many of our leads they are closing. There are also many variables that come into play so it is impossible to nail down a specific figure you can expect to close. We hear feedback from time to time, but nothing consistent or concrete enough to give you a specific number. We can say that we have had lead buyers that have been with us for many years, so we know that it is possible to make a strong ROI on the program with the right mindset and execution.

Do you offer bulk discounts?

We are potentially able to offer preferred lead buyer pricing on a case by case basis if you meet certain volume requirements. Please contact your account admin to discuss.

How are the leads delivered? Do you integrate with our CRM?

By default, leads are sent into your Lead Management System under the My Leads tab, as well as via email in whatever file format you selected when the account was created. Receipt of the emails is not guaranteed, so it is important to check the system frequently to make sure all the leads are coming through to you, especially if you are setup on a real-time campaign.

We are able to integrate into most CRMs that allow HTTP Posts. Please contact your account admin to setup an integration.

I have a call center outside of the United States, am I able to buy leads from you?

We currently can only accept payments from US based business.

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