It’s time to end the confusion, cut through the nonsense and discover a simple plan that works.

This system is the secret weapon that Ivy League marketers use to eliminate the competition and dominate their market space.


The Complete A-Z Marketing Ready Business Platform For Confidently Generating High-Quality Business Loan Leads

S.T.A.P. framework stands for segmentation, target market, audience, and positioning. It is the first time that anyone has been able to offer a system that works for generating high-quality leads for business loan lenders. Truly a complete business in a box.

Does this sound familiar?


Endless Phone Calls

You have tried cold calling hundreds of businesses a day and had little to no successes.

Purchased More Leads

Maybe you have purchased leads from many different lead providers. Only to become frustrated with the results that you got from those leads.

Start Working More Hours

It’s a numbers game so you work longer hours so that you can send more emails and make more phone calls.
The truth is you don’t seem to get leads that will close. What will be next? You may even start questioning your sales ability. You feel like no matter what you try; it’s not going to work.

What if you don’t figure out how to predictively generate or buy business loan leads that close?

You may be thinking that the worst case would be to leave the industry and find something else to sell. That may happen, but it’s not the worst case scenario.
The worst case is that you make enough money that you stay in the lending business. You want to make more money but you need more leads that close. You start to work even harder, doubling down, and refusing to give up. You make even more cold calls. You spend more time looking for lead providers hoping you find one that has good leads.
Day after day goes by and your business struggles. Spending less time with your family and friends. Some may start to ask you if you are “Ok” or if there is something wrong. All the while you are in a bloody ocean, and you are swimming with sharks.
So you turn to the sales experts who proclaim it’s a numbers game. Make this many phone calls a day. Talk to this many people.Take this many application. And on and on.

What about your income if you don’t solve your lead problem? Let’s do a math exercise and find out.

Write down your average monthly income over the last 12 months. Then write down what you want your average monthly income to be. Let’s say that your average income is $5000 per month, and your goal is actually to make $15,000 per month in your business. That means the gap between where you are and where you want to be is $10,000 per month. You’re paying a cost of $10,000 every month you don’t solve this problem.

You need a solution, right?

Now would be a good time to tell you a little bit about me. My name is Rob Wagner, and I am a marketer and founder of eBusinessLoanLeads.com. I have been in the lending business for more years than I care to admit, well over a decade. As a CMO I spent millions of dollars on Google AdWords generating business loan leads. I have Ivy League credentials in Strategic Marketing from Cornell University. Go Big Red. I have sat on international SEO panels that have helped countless websites rank better on Google. I could go on, but you get the point. I know a thing or two about marketing and business loan leads.
Over the past few years, have been getting the same feedback from every lender that I talk to. I need better leads, I need exclusive leads, I need more leads, I need leads that will close. Do you see a pattern here?
Then one day I asked a lender what he was looking for. His response took me a little bit by surprise. He said that what he wanted was for me to do for him what I did for my own business. Brilliant right?
After I gave it some thought, I decided to put together a system that fixes the problem that lenders are facing.

Enter the S.T.A.P. framework. The secret weapon that will get you more closed loans

Segmentation, Target Market, Audience, Positioning. Why this framework? It solves many of the problems that lenders face.

Exclusive Leads

Why compete with other lenders chancing down the same worn out leads.

Know, Like and Trust you

Stop having to convince borrowers to work with you. They contact you!

Increase your close rate

Borrowers will get to know, like, and trust you and that closes more loans

Becoming the Go-To Lender

becoming the go-to lender in your target market. (borrowers will seek out your advice)

Predictable leads

being able to produce predictable leads (being able to control the lead flow)

separation from the competition

separation from the competition. (who needs someone at the last minute undercutting your deal?)

O – Offer below

The S.T.A.P. framework worked, better than expected.

It almost seemed unfair. The borrowers wanted to talk to me. Heck, they are the ones who reached out to me. I hate, hype but I found myself saying this changes everything for the lenders.
I will go even further and say that this is exactly what I would do if I were a lender. Right down to the design of the website and the set-up of the autoresponders. This is exactly what I would do if I were a lender.

So are you ready to take the next step

If this is something that you want to do, take your business to the next level, here is exactly what I can do for you.
Work with you to pick your target market. I do the research and help guide you through the process of deciding on a target market.
Building you a website that converts. I build you a highly converting website that is SEO friendly.
Help guide you on content. We work together developing the content for the website. The reason you have to be involved with the content creation is that it has to have your voice. After all, this is your business.

R – Response below

You’re at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you’ve always received. But if you want something different to happen, if you want to change the direction of your business you’re going to have to do something different. Make a new choice, and pursue your new outcome.