Mistakes that brokers make
1 – Not creating a blue ocean.
2 – You underestimate.
3 – Not enough grit.
These mistakes will cause brokers and ISO’s to fail quicker than anything else.
Not creating a blue ocean. You have to pick a target market and dominate it. Too many people try to be everything to everybody. A jack of all trades is a master of none. People want to work with a master, not an amateur.
Learn about your target market and what problems they have and solve the problems.
You underestimate the amount of effort you have to put into your business in terms of action, money, resources, support from friends and family, energy, and continually educating yourself.
There are no shortcuts in life, you have to pay the price.
Not enough grit. Success is not about IQ. You have to have grit. Grit is passion and perseverance for achieving your long-term goals. Grit is doing what it takes day in and day out. Not for a week or a month. It’s about sticking with it for years to make your future a reality. Grit is living your life like a marathon and not a sprint.